These Health Messaging Campaigns are a part of the wider RIC (Reducing Inequalities in Communities) programme, the aim is to:
“Communicate on behalf of the CCG, to increase the understanding of individuals within the Bradford (RIC) geographical areas, using different communication methods to enable them to make positive choices about their health and wellbeing”.
Objectives: To deliver 3 targeted health Messaging campaigns across each year to address particular themes. Three campaigns Living Well, Cervical Screening and HPV, and Diabetes Awareness Raising have been delivered across Community Partnerships 4, 5 and 6 by a number of our community delivery partners.
The next three campaigns are being used to understand whether there is a better way for us to design health messaging that is bespoke to communities and dynamic enough to respond to specific barriers some communities have that prevents them engaging with positive lifestyle change. The next three campaigns will cover, Healthy Eating, Smoking Cessation, and Mental Health & Suicide Awareness.
If you would like more information please contact David Holt (Grants Manager)