The third and final round of Health Mes­sag­ing Small Grants Fund­ing is now open.

Some areas have only a small amount a fund­ing avail­able, but we’re par­tic­u­lar­ly look­ing for appli­ca­tions to work in Cen­tral Brad­ford, Bin­g­ley, and Airedale, Wharfedale and Craven.


The health mes­sag­ing mod­el was tri­alled with A&E Win­ter Pres­sures fund­ing (using Choose Well only) in spe­cif­ic hot spots with the aim to reduce inap­pro­pri­ate pre­sen­ta­tion at A&E.  The pilot scheme eval­u­at­ed with a con­sid­er­able mea­sure of suc­cess and there­fore we are now in a posi­tion to extend this mod­el across the Brad­ford City, Brad­ford Dis­tricts, and Airedale, Wharfedale and Craven areas, to adapt/change/expand the mes­sages to cov­er oth­er key health messages.

The aim

This project will equip and empow­er local com­mu­ni­ty groups to spread sim­pli­fied and local­i­ty or cul­tur­al­ly-focussed ver­sions of self-care mes­sages includ­ing but not lim­it­ed to:

  1. The ‘Choose Well’ mes­sage with­in their local neigh­bour­hoods, cul­tur­al groups, and with­in spe­cif­ic tar­get­ed groups.
  2. Flu vac­ci­na­tions
  3. Men­tal Health


A series of small grants will be allo­cat­ed to spe­cif­ic com­mu­ni­ty groups to enable these groups to be able to dis­sem­i­nate aware­ness and self-care mes­sages in the most appro­pri­ate approach for their tar­get audi­ence. This will be accom­pa­nied by brief­ing mate­ri­als to ensure a con­sis­tent mes­sage. This work will also sup­port com­mu­ni­ties to build resilience by sup­port­ing health­i­er lifestyles, in their broad­est sense.


  • Improved health lit­er­a­cy in front­line work­ers of smal­l­/medi­um-sized char­i­ties work­ing in areas of deprivation
  • Improved health lit­er­a­cy of local communities
  • Self-report­ed under­stand­ing of mes­sages (case studies)


  • Num­ber of grants provided
  • Num­ber of cam­paigns promoted
  • Num­ber of com­mu­ni­ties reached
  • Equal­i­ty Act data for the com­mu­ni­ties reached

Project Description

This fund will enable local com­mu­ni­ty groups, as trust­ed inter­me­di­aries, to deliv­er these mes­sages into their com­mu­ni­ties them­selves. We will equip them with the rel­e­vant infor­ma­tion in a sim­ple and acces­si­ble for­mat, and then empow­er them to devel­op the solu­tions them­selves to com­mu­ni­cate this infor­ma­tion in the most appro­pri­ate way for their own communities.

Brad­ford VCS Alliance has cre­at­ed sim­ple post­cards with the NHS for local com­mu­ni­ty groups to dis­trib­ute. The post­cards are print­ed on one side with this design, allow­ing the groups to put their own infor­ma­tion, trans­la­tion or images on the oth­er using a stick­er (Avery J8169 or equiv­a­lent). Groups should con­sid­er the best approach­es to use to tai­lor the mes­sages to their tar­get audi­ence. Below is an exam­ple of one of the materials;

Mes­sag­ing guid­ance doc­u­ments have been pro­duced for organ­i­sa­tions to ensure a con­sis­tent mes­sage is deliv­ered. These will be dis­sem­i­nat­ed to suc­cess­ful organ­i­sa­tions, along with copies of the postcards.

As local pri­or­i­ty areas emerge through­out the win­ter peri­od, suc­cess­ful organ­i­sa­tions may be approached by Brad­ford VCS Alliance to tar­get health mes­sag­ing activ­i­ty into spe­cif­ic tar­get­ed areas or pop­u­la­tion groups.

Application Process

There is a sim­ple appli­ca­tion process using a sim­ple and acces­si­ble form.

Appli­ca­tions will be assessed by Brad­ford VCS Alliance. The assess­ment will be based on how the group is plan­ning to com­mu­ni­cate the key mes­sage to their tar­get group, and the num­bers of peo­ple they expect to reach.

The aim of this project is to reach as many dif­fer­ent groups and com­mu­ni­ties as pos­si­ble. If more than one appli­ca­tion seeks to work with the same group of peo­ple in the same area, then pref­er­ence will be giv­en to the group con­sid­ered to have pro­posed the project which will deliv­er the best qual­i­ty results.

The dead­line for this sec­ond round of appli­ca­tions is Mon­day 21st Jan­u­ary 2019 at 12pm.

Funding Available

Local com­mu­ni­ty groups will be able to apply for £250 — £750 to sup­port their own approach­es to deliv­er­ing this impor­tant infor­ma­tion to their own com­mu­ni­ties. Organ­i­sa­tions can apply for more than one grant if they have access to a num­ber of dif­fer­ent com­mu­ni­ty groups.  This could be run­ning com­mu­ni­ty meal or events to help pro­mote appro­pri­ate choic­es for access­ing health care, or to sup­port and resource indi­vid­u­als to pro­mote the mes­sage at exist­ing events that their com­mu­ni­ty may already deliv­er e.g. a lunch club for the elder­ly, or a Par­ent and Tod­dler Group for par­ents of young chil­dren. The key focus is for local com­mu­ni­ty groups to have an own­er­ship of the opportunity.

Bud­gets for each Com­mu­ni­ty Part­ner­ship area have been allo­cat­ed to ensure a spread of activ­i­ty across the region.

The project will run until the end of March 2019.

Outcomes and Monitoring

Suc­cess­ful appli­cants will be required to report the fol­low­ing infor­ma­tion about those they reach with their messaging:

  • How their project went
  • The num­ber of people
  • Their self-report­ed gender
  • Their self-report­ed age ranges (0–10, 11–18, 19–30, 31–50, 51–65, 65+)
  • Their self-report­ed under­stand­ing of how to appro­pri­ate­ly access dif­fer­ent types of health care.

They can be as cre­ative as they like, pro­vid­ing that the out­comes are clear­ly stat­ed e.g. pho­tos, video, include a report from the local media, write a report etc.

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